CG Common Ground | AXT Axe Haus
Common Ground data roomActive

AXT Axe Haus: prove it first, then give the city something to cite

Owner and operator of an axe-throwing venue in Costa Mesa, California, and a long-term position today; through Three Trails LLC, now Common Ground Ventures; 2018 to present

IndustryHospitality and entertainment venues
Project typeVenue launch, entitlement strategy and a long-term position
Dates2018 to present
SeatOwner and operator, now a long-term position
EntityThree Trails LLC, now Common Ground Ventures

My own concept and my own risk: an axe-throwing venue in the rear of a building my design-build company already used in Costa Mesa, in a category the city's code had never named.

No use category, so nothing to license; no local precedent a planner could cite; a car-repair shop sharing the lot and live-work lofts twenty-five feet from the wall.

Problem

A fact a planner could write under each finding the code requires: a live operation the city could inspect, then a packet built the way staff write findings.

What we did

Prove it first: open on parties and build the brand, then file with the venue as the evidence and go to the hearing myself; when COVID killed the close, keep AXT as a long-term play.

Result

$88,998.95 of sales and $21,072.85 net in its first four months; Costa Mesa's first use permit for indoor axe throwing, November 14, 2019; a handshake sale the Friday before COVID; a long-term position today.

Give the person who has to write the decision the fact they need, not the case for why they should agree with you.Jesse Fowler

Read on

01

The decision and the reasoning

Why we did it this way, told first.

Read
02

What we did and what it produced

The work, decision by decision, and the result.

Read
03

A slice of the project list

A few related projects.

Read
Team

Private side

The full report, the source files on record, the timeline and every figure with its source. Password.

Enter